Sep 24, 2018  
BC3 Academic Catalog: 2017-2018 
    
BC3 Academic Catalog: 2017-2018 [ARCHIVED CATALOG]

BUSN 237 - Consumer Behavior


3 credits (3 lecture)
This course provides the student with an introduction to the study of the underlying behavioral processes as they affect consumer buying. Topics to be covered include understanding how consumers encounter, choose and consume products.
Prerequisite(s): BUSN 214.