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    Butler County Community College
   
 
  Dec 14, 2017
 
 
    
BC3 Academic Catalog: 2017-2018

BUSN 241 - Marketing Research


3 credits (3 lecture)
This course covers the fundamentals of marketing research including the overall marketing research process and the different types of important procedures at each stage of the process, including data collection, sampling and statistical analysis.
Prerequisite(s): BUSN 214.