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    Butler County Community College
   
 
  Nov 17, 2017
 
 
    
BC3 Academic Catalog: 2017-2018

BUSN 120 - Introduction To Entrepreneurship


3 credits (3 Lecture)
This course introduces the student to the role of the entrepreneur in the 21st century global economy and provides the framework for the entrepreneurial process.  Topics include entrepreneurial behavior, opportunity recognition, types of business ownership, financial and market research, and product development.