Jul 18, 2018  
BC3 Academic Catalog: 2018-2019 
    
BC3 Academic Catalog: 2018-2019

BUSN 237 - Consumer Behavior


3 credits (3 lecture)
This course provides the student with an introduction to the study of the underlying behavioral processes as they affect consumer buying. Topics to be covered include understanding how consumers encounter, choose and consume products.
Prerequisite(s): BUSN 214.