Jun 17, 2019  
BC3 Academic Catalog: 2018-2019 
    
BC3 Academic Catalog: 2018-2019

FSVC 127 - Hospitality and Travel Marketing


3 credits (3 lecture)
This course covers the marketing and sales techniques specifically related to the hospitality industry including marketing research; the marketing mix; and the role of communication, advertising, promotion, and public relations.