Jun 22, 2024  
BC3 Academic Catalog: 2023-2024 
    
BC3 Academic Catalog: 2023-2024 [ARCHIVED CATALOG]

Marketing Management, A.A.S. - Program Competencies


The student/graduate will be able to:

  • Apply marketing research principles to a company’s product or service.
  • Apply advertising principles to promote a firm’s image and product/service offering.
  • Develop a marketing plan for a business using the fundamental elements of the marketing mix.