Jan 26, 2021  
BC3 Academic Catalog: 2008-2009 
    
BC3 Academic Catalog: 2008-2009 [ARCHIVED CATALOG]

BUSN 214 - Marketing


3 credits (3 lecture)
This introductory course in marketing explains the basic concepts in marketing management, including product, distributions, promotion, and price decisions. Special attention is devoted to the marketing of services, special problems of non-business organizations, and the future of marketing.