Dec 06, 2019  
BC3 Academic Catalog: 2019-2020 
    
BC3 Academic Catalog: 2019-2020

BUSN 241 - Marketing Research


3 credits (3 lecture)
This course covers the fundamentals of marketing research including the overall marketing research process and the different types of important procedures at each stage of the process, including data collection, sampling and statistical analysis. Spring semester only.
Prerequisite(s): BUSN 214.