Jul 19, 2024  
BC3 Academic Catalog: 2020-2021 
BC3 Academic Catalog: 2020-2021 [ARCHIVED CATALOG]

BUSN 120 - Introduction To Entrepreneurship

3 credits (3 Lecture)
This course introduces the student to the role of the entrepreneur in the 21st century global economy and provides the framework for the entrepreneurial process.  Topics include entrepreneurial behavior, opportunity recognition, types of business ownership, financial and market research, and product development.