BUSN 187 - Internet and Social Media Marketing

3 credits (3 lecture)
This course introduces the student to the many applications of the Internet and social media marketing. The invention of the Internet and social media has changed the way businesses interact with the world. The student will learn how electronic mediums are used to reach both current and new customers while meeting the objectives of businesses, nonprofit organizations and more. The student will learn the many ways interactive technology is changing the traditional methods of reaching customers. The course will cover the extensiveness of the Internet and social media and how it is changing our lives. While this course is required of certain business majors, Internet and social media marketing is an interdisciplinary topic and should be of interest to current or future managers and professional people who work in the business world. Spring semester only.