Sep 27, 2021  
BC3 Academic Catalog: 2021-2022 
BC3 Academic Catalog: 2021-2022

BUSN 241 - Marketing Research

3 credits (3 lecture)
This course covers the fundamentals of marketing research including the overall marketing research process and the different types of important procedures at each stage of the process, including data collection, sampling and statistical analysis. Spring semester only.
Prerequisite(s): BUSN 214.