COMM 110 - Electronic Art and Design I

3 Credits: (3 lecture)

Course Description
Electronic art and design is extensively used in the world of visual communications. This art form enables skilled users to create sophisticated logos, freeform artwork, and detailed, realistic technical illustrations, to name of few of its applications. This course is designed to help the students integrate the basic principles of graphic design within their work while learning the latest in design software. This course meets the General Education competency of Technological Competence (TC).

Note Spring semester only.

Prerequisite COMM 102 with a “C” grade or higher.

A. Identify assorted program tools available to the electronic artist.

B. Demonstrate the application of basic software in the discipline. (TC)

C. Employ the various procedures necessary to complete a piece of computer art.(TC)

D. Create a logo for a fictitious client through research and development. (TC)

E. Problem-solve to determine the best tools to use for advanced rendering situations.

F. Apply advanced techniques to achieve high-end illustrations. (TC)

G. Demonstrate use of electronic communication. (TC)

Content
A. Basic program application and tools use

B. Advanced techniques for creative computer art

C. Creating interpretive art pieces

D. Developing technical illustrations

E. Logo design for a client

Student Evaluation
A. Tests

B. Projects

C. Projects

D. Homework and Project

E. Projects

F. Projects

G. Send email to instructor

Bibliography
Airey, David. Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd ed. Peachpit Press, 2014.

Arntson, Amy E. Graphic Design Basics. 6th ed. Wadsworth Engage Learning, 2003.

Golombisky, Kim, and Rebecca Hagen. White Space Is Not Your Enemy: Graphic Design as Visual Communication in a Multimedia World. CRC Press, 2017.

Goodman, Allison. The 7 Essentials of Graphic Design. Cincinnati, OH: How Design, 2002.

Landa, Robin. Graphic Design Solutions. 4th ed. Wadsworth Engage Learning, 2011.

Salz, Ina. Typography Essentials: 100 Design Principles for Working with Type. Beverly, MA: Rockport, 2011.