COMM 112 - Electronic Layout and Design I

3 Credits: (3 lecture)

Course Description
This is a basic electronic layout and design course. Students will be applying principles of graphic design learned in Design Organization I as they learn a professional grade layout program.

Note Spring semester only.

Prerequisite COMM 102 with a “C” grade or higher and either COMP 210, COMP 242, or permission of instructor.

Text
Hagen, Rebecca and Golombisky, Kim. White Space Is Not Your Enemy: A Beginner ‘s Guide to Communicating Visually through Graphic, Web, and Multimedia Design. 3rd ed. Taylor and Francic-CRC Press, 2017.

Objectives
The student will be able to

A. Use the designated electronic layout programs to complete various design projects.

B. Produce a variety of well-designed layouts, reflecting a realistic assignment in the field of Graphic Design.

C. Apply design sophistication in every assignment.

Content
A. Electronic page design and layout

B. Flexible use of typography in electronic layout and design

C. Importing and incorporating art into electronic layout and design

D. Design of business forms, advertisements and newsletters

Student Evaluation
Evaluation will be based upon tests, student presentations, and creative projects.

Bibliography
Arntson, Amy E. Graphic Design Basics. Orlando: Holt, Rinehart, and Winston, 1993. Print.

Burmark, Lynell. Visual Literacy: Learn to See, See to Learn. Alexandria, VA: Association for Supervision and Curriculum Development, 2002. Print.

Carter, Sebastian. Twentieth Century Type Designers. New York: Taplinger, 1987. Print.

Cox, Mary. 2000 Artist’s & Graphic Designer’s Market: 2,500 Places to Sell Your Art & Design. Cincinnati, OH: Writer’s Digest, 1999. Print.

Finke, Gail, and C. Haller. Fresh Ideas in Letterhead & Business Card Design 2. Cincinnati, OH: North Light, 1996. Print.

Heller, Steven. Designing with Illustration. New York: Van Nostrand Reinhold, 1990. Print.

Holland, DK. Graphic Design: America Two - The Work of Many of the Best and Brightest Design Firms from Across the United States. Rockport, MA: Rockport/Allworth Editions, 1997. Print.

Lupton, Ellen. Thinking with Type: a Critical Guide for Designers, Writers, Editors, & Students. New York: Princeton Architectural, 2010. Print.

McNeil, Patrick. The Web Designer’s Idea Book. More of the Best Themes, Trends and Styles in Website Design. Vol. 2. Cincinnati, OH: HOW, 2010. Print.

Stevenson, George A. Graphic Arts Encyclopedia. New York: McGraw-Hill, 1968. Print.

Tatham, David. Winslow Homer and the Illustrated Book. Syracuse, NY: Syracuse UP, 1992. Print.

Updike, Daniel Berkeley. Printing Types: Their History, Forms, and Use : a Study in Survivals. In 2 Vols. [S.l.]: Belknap; Oxford UP, 1962. Print.

Wilde, Richard. Problems, Solutions: Visual Thinking for Graphic Communicators. New York: Van Nostrand Reinhold, 1986. Print.