COMM 202 - Design Organization II

3 Credits: (3 lecture)

Course Description
This course focuses on acquiring advanced design skills, while using the various professional programs covered to date. Multiple idea generation techniques will be explored, professional case studies will be considered, and developing and designing a multi-stage design project will be accomplished.

Prerequisite COMM 102, COMM 110, and COMM 112, all with a C or higher.

A. Produce clean, sophisticated two-dimensional ink renderings.

B. Render a properly executed layout in markers.

C. Design a layout with type.

D. Produce a major final project using the entire graphic design discipline, which includes the use of thumbnails, roughs, and comps.

Content
A. Design of book jackets, paperback covers, and page illustrations.

B. Fashion design and layout.

C. Package design, including boxes, can labels, and bottle labels.

D. Applications of hand lettering.

Student Evaluation
Evaluation will be based upon tests when applicable, student presentations and creative projects.

Bibliography
Barratt, K. Logic and Design in Art, Science, and Mathematics. New York: Design Books, Lyons Press, 1980.

Blum, S. J. Designing Direct Mail that Sells. Cincinnati, OH: North Light Books, 1999.

Borgman, Harry. Art and Illustration Techniques. New York: Watson-Guptill Publishing Corp., 1979.

Bowman, William J. Graphic Communication. New York: Wiley, 1968.

Brown, David R. American Institute of Graphic Arts, AIGA Graphic Design USA: 3: The Annual of the American Institute of Graphic Arts. New York: Watson-Guptill, 1982.

Cataldo, John W. Graphic Design and Visual Communication. Scranton, PA: International Textbook Co., 1966.

Downer, Marion. Discovering Design. New York: Lothrop, Lee & Shepard Co., 1947.

Ferebee, Ann. A History of Design from the Victorian Era to the Present. New York: Van Nostrand, 1970.

Graves, Maitland E. The Art and Color of Design. New York: McGraw-Hill, 1951.

Gray, Bill. Studio Tips for Artists and Graphic Designers. New York: Van Nostrand Reinhold Co., 1976.

Kranz, Stewart. The Design Continuum; an Approach to understanding visual forms. New York: Reinhold Publishing Corp., 1966.

Martin, C. Leslie. Design Graphics. New York: Macmillan, 1968.

McIlhany, Sterling. Art as Design: Design as Art. New York: Van Nostrand Reinhold Co., 1970.

Neumann, Eckhard. Functional Graphic Design in the 20’s. New York: Reinhold Publishing Corp., 1963.

Scott, Robert Gillam. Design Fundamentals. New York: McGraw-Hill, 1951.

Steinen, Robert. Intro to Design. Englewood Cliffs, NJ: Prentice-Hall, 1977.

Stevenson, George A. Graphic Arts Encyclopedia. New York: McGraw-Hill, 1968.

Stubbe, Wolf. Graphic Arts in the Twentieth Century. New York: Praeger, 1963.

The Graphic Arts–an Introduction. (filmstrip), Pleasantville, NY: Educational Audio Visual, 1977.

Wilde, Richard. Problems, Solutions: Visual Thinking for Graphic Communicators. New York: Van Nostrand Reinhold, 1986.

Bibliography (Books currently available on the subject)

Blount and Co. Staff, Ed. Visual Elements One: Pictograms and Symbols. Rockport: Rockport Publishers, 1989.

Brommer, Gerald F. Movement and Rhythm: A Design Principle. Davis, MA: Concepts of Design Service, 1975.

Hartman, Robert. Graphics for Designers: A Studio Workbook. IA: Iowa State University Press, 1976.

Hayden, Charles. Markers Wet & Wild. Lakewood, NJ: Watson-Guptill, 1993.

Holmes, Nigel. Designer’s Guide to Creating Charts & Diagrams. Lakewood, NJ: Watson-Guptill, 1991.

Holmes, Nigel. Designing Pictorial Symbols. Lakewood, NJ: Watson-Guptill, 1990.

Kuwayama, Yasaburo. Trade Marks and Symbols of the World. Rockport, ME: Rockport Publishers, 1989.

Robertson, Bruce. Designing with Letters: Imaginative Alphabets and Creative Ways to Use Them. Lakewood, NJ: Watson-Guptill, 1989.

West, Suzanne. Comping Techniques: Visualizing and Presenting Graphic Design Ideas. Lakewood, NJ: Watson-Guptill, 1991.