FSVC 135 - Events Management

3 Credits: (3 lecture)

Course Description
This course is an introduction to the exciting field of meetings and events management. The course is taught from the perspective of a meeting planner, event planner, and a facility manager. The relationship between these roles is explored by way of the text, discussion, and guest lecturer(s). Students will plan events throughout the semester to gain experience working with subcontractors, clients, and event staff.  

Note Fall semester only.

Text
Fenich, G. G. (2021). Meetings, expositions, events & conventions: An introduction to the industry (6th ed.).  Dubuque, IA: Kendall Hunt.

Objectives
The student will be able to: 

A. Develop an overview of the meetings, convention, trade show, and special events industry. 

B. Explain the roles of the meeting planner and service staff and their mutual goals. 

C. State the skills necessary for and the functions of planners and coordinators. 

D. Evaluate the impact of the occupations within the framework of the business community and the hospitality industry. 

E. Describe the event business planning process from marketing to execution.

Content
A. Meetings, conventions, and trade shows. 

B. Association meetings, corporate meetings, and other meetings. 

C. Convention and visitors bureaus and affiliated organizations. 

D. The market, the budget, and planning the program. 

E. Site selection and negotiation. 

F. Housing and ground transportation. 

G. Meeting registration and registration forms. 

H. Promotion:  materials and techniques. 

I. Meeting services personnel. 

J. Food and beverage. 

K. Function rooms and meeting setups. 

L. Audio visuals and their uses. 

M. On-site registration and information. 

N. Signs, communications, and security.

O. Emergencies and problem solving. 

P. On-site management. 

Q. Evaluations. 

R. Gratuities and post-meeting activities. 

S. Financial analysis. 

T. Trends in the meetings industry.

Student Evaluation
Objectives A through E will be evaluated with assignments, projects, quizzes, tests, and event planning with event attendance.