BUSN 130 - The Business Plan

3 Credits: (3 Lecture)

Course Description
This course guides students through the component parts of the business plan and culminates in a comprehensive written business plan.  The completion of the document will prepare the student to pursue avenues of funding for the new venture.

Text
Abrams, R. (2019).  Successful business plan: Secrets & strategies (7th ed.).  Palo Alto, CA: PlanningShop.

Objectives
The student will be able to: 

A. Summarize the components of the new venture. 

B. Formulate a mission statement for the business. 

C. Explain how the business will compete in the marketplace. 

D. Assess human resource needs. 

E. Differentiate between the different sources of funding. 

F. Review the legal issues of the startup. 

G. Write the business plan. 

H. Present the business plan to target audiences. 

Content
A. Executive Summary 

B. Marketing Plan 

C. Start-up Costs and Financing 

D. Operations Management 

E. Human Resource Management 

F. Legal Issues 

G. Risk Management 

H. Written and Verbal Communication Skills 

Student Evaluation
Objectives A-G will be evaluated based on the written comprehensive business plan. 

Objective H will be evaluated by an oral presentation.