BUSN 201 - International Business

3 Credits: (3 lecture)

Course Description
This course introduces the student to the fundamentals of global business.  The course stresses the effect of economic, political, legal, technological, and cultural factors on managing a business in the global environment.  Management, operations, supply chain, marketing, accounting, and finance are functions considered with the global strategy process.  Other topics discussed are emerging markets, currency exchange, regional trading groups, world trade organizations, and current trends in the global market.

Text
Hill, C. W. L. (2021).  International business: Competing in the global marketplace (13th ed.).  New York City, NY: McGraw-Hill Education.  

Objectives
The student will be able to: 

A. Describe the changing nature of the global economy. 

B. Explain how the economic, political/legal, and financial environments affect international business operations. 

C. Identify the business and economic implications of differences in culture.  

D. Examine the complexity of global diversity as it relates to ethical problems from a variety of business, professional and social perspectives 

E. Identify the different strategies for competing globally and their pros and cons. 

F. Explain why global production and supply-chain management decisions are of central importance to many global companies.

Content
A. Introduction:  Globalization defined, main drivers, opportunities and challenges 

B. Economic, political/legal, and financial factors 

C. Economic development stages 

D. Diversity and ethical issues 

E. Cultural differences and similarities 

F. Global business strategies 

G. Implications of management, operations, supply chain, marketing, finance, and accounting 

H. Exchange rates

Student Evaluation
The student’s final grade will be evaluated using the following methods: 

• Assignments - Objectives A, B, D, F 

• Tests - Objectives A, C, E 

• Class discussions - Objectives A, B, D, F