COMM 214 - Introduction to Graphic Arts Production

3 Credits: (3 lecture)

Course Description
In this course, students will apply their knowledge of layout and design to professional production practices, including printing processes, binding techniques, and best practices within a commercial environment. This course will advance their knowledge of visual hierarchy, layout design, and user experience.

Prerequisite COMM 110 and COMM 112.

A. Operate the necessary equipment and apply the appropriate processes in producing a finished piece of design.

B. Perform copyfitting.

C. Identify proofreading characters.

D. Develop, in a research paper, a “production” project, identifying the production

processes and printing and bindery requirements.

E. Choose appropriate papers for various uses.

Content
A. The types of equipment and the reproductive processes and steps used to produce a finished piece of design.

B. Copy fitting, proofreading, manual stripping in, use of rubylith, acetate overlays and a proportion scale.

C. Grades and types of paper.

D. Printer’s production requirements.

E. Continuous tone, halftones, posterization, screen tints and patterns solarization, line conversions, and spreads and chokes.

F. Four-color separation process, inks, and Panetone colors.

G. Field trip to a printing plant.

Student Evaluation
Evaluation may be based upon tests, student presentations, and creative projects.Bibliography
Bayley, Harold. A New Light on Renaissance, Displayed in Contemporary Emblems. New York: B. Blom, 1967.

Bowman, William J. Graphic Communication. New York: Wiley, 1968.

Carlsen, Darvey E. Graphic Arts. Peoria, IL: C.A. Bennett Co., 1970.

Carlsen, Darvey E. Communication-Graphic Arts. Englewood Cliffs, NJ: Prentice Hall, 1976.

Carter, John. Printing and the Mind of Man. New York: Holt, Rinehart and Winston, 1967

Cataldo, John W. Graphic Design and Visual Communication. Scranton, PA: International Textbook Co., 1966.

Chappell, Warren. A Short History of the Printed Word. New York: Knopf, 1970.

Cogoti, John E. Graphic Arts Photography: Black & White. Pittsburgh, PA: Graphic Arts Technical Foundation, 1988.

Craig, James. Production for the Graphic Designer. Lakewood, NJ: Watson-Guptill, 1990.

Eisenstein, Elizabeth L. Printing Press As An Agent of Change. Cambridge, MA: Cambridge University Press, 1979.

Febure, Lucian Paul Victor. The Coming of the Book: The Impact of Printing. London: Verso, 1984.

Fishel, C. Paper Graphics. Rockport, MA: Rockport Publishers, Inc., 1999.

Graphic Arts Estimating, No. 1. Print Industry of America.

Levarie, Norma. The Art and History of Books. New York: J.H. Heineman, 1968.

Meggs, P. B. A History of Graphic Design. New York: John Wiley & Sons, Inc., 1998.

Neumann, Eckhard. Functional Graphic Design in the 20’s. New York: Reinhold Publishing Corp., 1967.

Polk, Ralph Weiss. The Practice of Printing: Letterpress and Offset. Peoria, IL: C.A. Bennet Co., 1971.

Putnam, George Haven. Books and Their Makers During the Middle Ages. New York: Hillary House, 1962.

Stevenson, George A. Graphic Arts Encyclopedia. New York: McGraw-Hill, 1968.

Strauss, Victor. The Printing Industry. Washington: Printing Industries of America, 1967.

The Graphic Arts-An Introduction (Filmstrip). New York: Educational Audio Visual, 1977.

Thomas, Isaiah. The History of Printing in America. New York: Weathervane, 1970.

Turnbull, Arthur T. The Graphics of Layout: Typography, Layout, Design. New York: Holt, Rinehart and Winston, 1964.

Updike, Daniel Berkeley. Printing Types, Their History, Forms and Use; A Study in Survivals. Cambridge, MA: Belknap Press, 1962.

Van Uchelen, Rod. Word Processing: A Guide to Typography, Taste, and In-House. New York: Van Nostrand Reinhold Co., 1980.