COMM 291 - Graphic Design Seminar

3 Credits: (3 lecture)

Course Description
This is a comprehensive class in which the student verifies the ability and competency to fill the role of entry-level graphic designer. The semester is devoted to the production of one major project. The student chooses the project and medium. It is to be researched, verified, and produced in a professional manner. The project will be verbally presented in detail to classmates and invited guests. This is the culminating project in the Graphic Design Program. This class will also investigate the different art and typography movements in the history of graphic design.

Prerequisite COMM 202, COMM 111, COMM 212.

Myers, Debbie Rose. The Graphic Designer’s Guide to Portfolio Design. 3rd ed. Hoboken: John Wiley, 2013.

Objectives
The student will be able to:

A. Develop a major project for presentation.

B. Hone designer proficiency throughout the project preparation.

C. Present verbally the project in a professional manner.

D. Research and write a paper on the field of Graphic Design the standards of Design professionalism, or a particular part of the history of graphic design that is of interest to the student.

E. Illustrate ten different selections from the outstanding modern art and typography movements of graphic design.

F. Complete an interview portfolio containing 12 - 20 projects executed during their training in the Graphic Design Program.

Content
The content of this course will include, but not be confined to:

A. Review of the procedural principles of graphic design.

B. Presentation and mounting techniques.

C. Graphic designer/client relationship.

D. Ethics and responsibilities of the graphic designer.

E. Graphic design pricing, conducted as a student interview assignment.

F. Historical overview of the art and typography movements in the history of graphic design.

Student Evaluation
Evaluation will be based upon the creation and presentation of the student’s semester project, the student’s portfolio, and also the student’s classwork projects.Bibliography
American Showcase. Corporate Showcase 12. Lakewood, NJ: Watson-Guptill, 1993.

Behrens, Roy R. Design in the Visual Arts. 1984.

Burden, Ernest E. Design Presentation: Techniques for Marketing and Project Presentation. New York: McGraw-Hill, 1983.

Capitman, B. American Trademark Designs. New York: Dover Publications, Inc., 1976.

Craig, James. Graphic Design Career Guide: How to Get a Job and Establish a Career in Design. Lakewood, NJ: Watson-Guptill, 1983.

European Association of Ad Agencies in Cooperation with Rotovision. Epica #6 European Advertising Annual. Lakewood, NJ: Watson-Guptill, 1993.

Gold, Ed. The Business of Graphic Design. Lakewood, NJ: Watson-Guptill, 1985.

Gordon, Barbara. Opportunities in Commercial Art and Graphic Design. National Textbook, 1987.

Herring, Jerry & Mark Fulton. The Art & Business of Creative Self-Promotion. Lakewood, NJ: Watson-Guptill, 1987.

Jones, Gerre L. How to Market Professional Design Services. New York: McGraw-Hill, 1983.

Lessons in Professional Liability: A Notebook for Design Professionals. Design Professional Insurance, 1988.

Marquard, Ed. Issues in Graphic Design Presentations. New York: Van Nostrand Reinhold, 1986.

Mulherin, Jenny. Presentation Techniques for the Graphic Artist. Cincinnati, OH: North Light Books, 1987.

Rose, Stuart. Achieving Excellence in Your Design Practice. New York: Watson-Guptill, 1987.

Shapiro, Ellen. Clients and Designers. Lakewood, NJ: Watson-Guptill, 1989.

Stasiowski, Frank & David Burstein. Project Management for the Design Professional. New York: Watson-Guptill, 1982.

Swann, Alan. How to Understand and Use Design and Layout. North Light Books, 1987.