COMM 235 - Advertising Photography

3 Credits: (3 lecture)

Course Description
This course introduces the student to the discipline of advertising photography. Students will learn and practice techniques for creating successful advertising images that meet the requirements of the client in a deadline-based environment. Some of the information to be addressed will be designing and capturing advertising images, manipulating and perfecting photographic images and learning techniques to manage an advertising photography business. A manual and a digital SLR (single lens reflex) camera with interchangeable lenses are required for this course.

Note A manual and a digital SLR (single lens reflex) camera with interchangeable lenses are required for this course.

Prerequisite COMM 111, COMM 120, COMM 219, COMM 212, and COMM 233.

Harrington, John. Best Business Practices for Photographers. 3rd ed. Santa Barbara: Rocky Nook, 2017.

Objectives
The student will be able to  

A. Design advertising pictures in the field with a film and a digital camera. 

B. Perfect student-manipulated photographic images in the darkroom and on the computer.  

C. Negotiate a bid. 

D. Write an estimate and a bid. 

E. Invoice clients

Content
A. Designing product photography 

B. Product photography including people 

C. The structure and psychology of bid vs estimate  

D. Preproduction, post production, and delivery 

E. Good business practices  

Student Evaluation
Evaluation will be based on assignments, presentation, and the quality of work presented by the photography student.  Bibliography
The Art of Photography. New York: Time-Life, 1971. Print.  

Bracegirdle, Brian. Photography as Illustration: the Use of the Camera for Books and Reports. South Brunswick: Barnes, 1970. Print.  

Busselle, Michael. Master Photography: Take and Make Perfect Pictures. New York: Rand McNally, 1978. Print.  

Documentary Photography. New York: Time-Life, 1972. Print.  

Feininger, Andreas. Light and Lighting in Photography. Garden City, NY: Amphoto, 1976. Print.  

Feininger, Andreas. The Complete Photographer. Englewood Cliffs, NJ: Prentice-Hall, 1978. Print.  

Feininger, Andreas. Total Picture Control. New York: Amphoto, 1970. Print.  

Finn, David. How to Look at Everything. New York: Harry N. Abrams, 2000. Print.  

Gerace, Philip G., and Stephen S. Mangione. Communication–photography. Englewood Cliffs, NJ: Prentice-Hall, 1976. Print.  

Geraci, Philip C. Photojournalism, Making Pictures for Publication. Dubuque, IA: Kendall/Hunt, 1978. Print.  

Herko, Robert. Composing Photographs. Stamford, CT: Longmeadow, 1990. Print.  

Herko, Robert. Using Creative Techniques. Stamford, CT: Longmeadow, 1990. Print.  

Jacobs, Lou. Professional Commercial Photography: Techniques and Images from Master Digital Photographers. Buffalo, NY: Amherst Media, 2010. Print. 

Johnston, Patricia A. Real Fantasies: Edward Steichen’s Advertising Photography. Berkeley, CA: University of California, 1997. Print. 

Peterson, Bryan. Understanding Exposure. Revised ed. New York: Amphoto, 2005. Print.  

Schwarz, Ted. McGraw-Hill’s Handbook for Professional Photographers. New York: McGraw-Hill, 1984. Print.  

Special Problems. New York: Time-Life, 1971. Print.