FSVC 110 - Hospitality and Tourism Management

3 Credits: (3 lecture)

Course Description
The Hospitality and Tourism Management course offers a thorough exploration of the principles and practices that underpin the hospitality and tourism industry. Students will learn about key aspects such as operations management, marketing strategies, sustainable tourism, customer experience design, and event planning. The coursework combines theoretical frameworks with practical applications, providing an understanding of industry trends, cultural diversity, and economic impacts on tourism. Through case studies, group projects, and industry engagement, students will gain critical insights to help them succeed in various roles within the vibrant world of hospitality and tourism.

Note Spring semester only.

Text
Brymer, R. A., Cain, L. N. & Whitney, P. (2023).  Hospitality: An introduction (18th ed.).  Dubuque, IA: Kendall Hunt.

Objectives
The student will be able to: 

A. Articulate the foundational concepts and functions of hospitality and tourism management.

B. Analyze the economic, social, and environmental impacts of tourism on global and local communities.

C. Develop effective marketing strategies tailored to hospitality and tourism organizations.

D. Apply customer service principles to enhance guest experiences and satisfaction.

E. Evaluate operational processes in hotels, restaurants, and travel-related businesses for efficiency and effectiveness.

F. Implement sustainable practices within hospitality and tourism to promote responsible tourism.

G.Demonstrate leadership and teamwork skills necessary for managing diverse teams in a multicultural environment.

Content
A. Introduction - dimensions of the hospitality industry. 

B. Foundations - early development of the hospitality industry in the U.S. 

C. Managing hospitality operations. 

D. Management functions within the hospitality industry. 

E. Travel and tourism perspectives. 

F. The future of the hospitality industry. 

Student Evaluation
Objectives A through G will be assessed using a combination of exams, case studies, quizzes, projects, and assignments.