FSVC 120 - Special Events Planning

3 Credits: (3 lecture)

Course Description
The focus of this course is special-events planning with an emphasis on the following: design basics, room configurations, event flow, entertainment, and concessions. Also, communication skills necessary for special-event planning venues including festivals, galas, fairs, sporting events, weddings, and reunions are examined.

Note Summer semester only.

Text
Lee, S. S. & Goldblatt, J. (2020).  Special events: The brave new world for bolder and better live events (8th ed.).  Hoboken, NJ: Wiley. 

Objectives
The student will be able to: 

A. Specify event objectives before planning and designing a special event. 

B. Describe fundraising options. 

C. Analyze factors that influence the event environment. 

D. Identify the food and beverage needs of the clients. 

E. Apply environmentally responsible practices to event planning. 

F. Identify entertainment options. 

G. Implement objectives for a special-event venue. 

H. Write an event order.

I. Write an event evaluation report. 

Content
A. The world of special events.

B. Setting goals and measurements of success. 

C. Fundraising. 

D. Marketing plan and PR component. 

E. On-site implementation. 

F. Crowd movement and traffic flow. 

G. Food vendors. 

H. Special event documentation and evaluation. 

Student Evaluation
Objectives A through I will be assessed using a combination of exams, case studies, quizzes, projects, and assignments.