FSVC 127 - Hospitality and Tourism Marketing

3 Credits: (3 lecture)

Course Description
This Hospitality and Tourism Marketing course provides an in-depth examination of the principles and practices essential for marketing within the hospitality and travel industries. Students will explore strategies to effectively promote destinations, hotels, and travel services, while also analyzing consumer behavior and market trends. Through case studies, projects, and industry insights, the course prepares students to develop comprehensive marketing campaigns that resonate with diverse audiences and leverage emerging technologies.

Note Spring semester only.

Prerequisite BUSN 214.

A. Explain the key concepts and terminology used in hospitality and travel marketing.

B. Analyze consumer behavior and preferences specific to the hospitality and travel sectors.

C. Develop targeted marketing strategies for various hospitality and travel products and services.

D. Evaluate the impact of digital marketing and social media on consumer engagement and brand loyalty.

E. Create compelling promotional materials and campaigns tailored to specific market segments.

F. Assess the role of branding and reputation management in the hospitality and travel industries.

G. Examine global trends and challenges affecting hospitality and travel marketing today.

H. Utilize analytical tools to measure and optimize marketing performance and ROI.

Content
A. Marketing for Hospitality and Tourism. 

B. The Role of Marketing in Strategic Planning. 

C. Marketing Information Systems and Marketing Research. 

D. Consumer Markets and Consumer Buying Behavior. 

E. Market Segmentation, Targeting, and Positioning. 

F. Pricing Products:  Considerations, Approaches, and Strategy. 

G. Distribution Channels. 

H. Promoting Products. 

I. Destination Marketing. 

J. Marketing Plans.

Student Evaluation
Objectives A through H will be assessed using a combination of exams, case studies, quizzes, projects, and assignments.