BUSN 120 - Introduction to Entrepreneurship

3 Credits: (3 Lecture)

Course Description
This course introduces the student to the role of the entrepreneur in the 21^st century global economy and provides the framework for the entrepreneurial process.  Topics include entrepreneurial behavior, opportunity recognition, types of business ownership, financial and market research, and product development.

Text
Allen, K. R. (2020).  Launching new ventures: An entrepreneurial approach (8th ed.).  Boston, MA: Cengage Learning.

Objectives
The student will be able to: 

A. Assess the entrepreneurial potential within oneself and others. 

B. Examine the role of entrepreneurship in the economy. 

C. Explore types of business ownership in terms of the business venture. 

D. Prepare a SWOT analysis (strengths, weaknesses, opportunities, and threats). 

E. Conduct market research. 

F. Develop a feasibility study. 

G. Explain how social responsibility and ethics affect small business. 

H. Incorporate the technology life cycle into product development and design. 

I. Practice communication skills through teamwork, networking, and social media platforms.

Content
A. The entrepreneur.

B. Entrepreneurship and the economy.

C. Business ownership. 

D. Opportunity recognition.

E. Market research. 

F. The economics of start-up ventures. 

G. Business ethics and social responsibility. 

H. Production, distribution, and operation. 

I. Innovation, creativity, and design. 

J. Communication skills. 

Student Evaluation
Objectives A-I will be evaluated on a combination of assignments, presentations, group projects, and class participation.