PKMT 203 - Digital Communication Tools for Parks and Recreation

3 Credits: 3

Course Description
This course provides hands-on instruction in digital communication tools for parks, recreation, and outdoor organizations. Students gain foundational skills in photography, short-form video, visual storytelling, and graphic design to support program promotion, interpretation, and visitor engagement, while applying ethical standards. AI tools are introduced for professional workflow support.

Note Students must have access to a smartphone or digital camera capable of capturing photos and short-form video. Coursework may require the use of digital design and editing platforms (e.g., Canva, PowerPoint), and students may need to create free user accounts to complete assignments. If a paid subscription is required, it will be communicated in advance and coordinated through the College when applicable. Students will not be required to post content on personal social media accounts; alternative submission methods will be provided. 

Text
Gitner, S. R. (2022). Multimedia storytelling for digital communicators in a multiplatform world (2nd ed.). Routledge.

Objectives
The student will be able to:

1. Apply foundational photography techniques appropriate for documenting and promoting parks, recreation programs, and outdoor experiences.
2. Create short-form video content for program promotion, education, and public outreach.
3. Utilize visual storytelling principles to communicate recreation, environmental, and community-based messages effectively.
4. Design digital promotional materials, including posters, infographics, and presentations, using accessible design tools.
5. Examine basic copyright, release, and ethical standards related to digital media use.
6. Utilize artificial intelligence tools to assist with content planning, captions, accessibility, and workflow efficiency.
7. Compile a professional digital communication portfolio appropriate for entry-level employment in parks and recreation.

B. Visual storytelling and content planning

C. Photography fundamentals for outdoor and recreation settings

D. Videography fundamentals and editing

E. Graphic design principles and visual communication

F. Ethical, legal, and professional standards for digital media

G. Artificial intelligence as a support tool for professional content

H. Platform-appropriate content development

I. Portfolio development and professional presentation

Student Evaluation
A - G Student evaluation will be tests, projects, and skill-based assignments. Evaluation methods include photography and videography exercises, graphic design, ethical and copyright application assignments.