Jul 24, 2024  
BC3 Academic Catalog: 2014-2015 
BC3 Academic Catalog: 2014-2015 [ARCHIVED CATALOG]

BUSN 187 - Web Marketing

3 credits (3 lecture)
This course introduces the student to the process of electronic buying and selling of goods and information. The student will learn what web marketing is, how it is being conducted and managed, its major opportunities, limitations, issues and risks. The course acquaints the student with a general understanding of the technology behind web marketing. Students will learn how to navigate the Internet, locate and analyze marketers’ websites, and conduct marketing research online. The creation of a web presence for the purpose of e-commerce is included in the course. While this course is required of certain business majors, web marketing (E-Commerce) is an interdisciplinary topic and should be of interest to current or future managers and professional people who work in the business world.