Marketing Management, A.A.S.

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Marketing Management (311)

Associate in Applied Science Degree

This program provides the student with knowledge and skills required in Marketing Management to develop ideas, goods and services to create exchanges, and satisfy individual and organizational objectives. Product management from its conception, pricing, promotion, and distribution will be addressed. A graduate of this program seeks employment as a Brand/Product Manager, Marketing Researcher, Account Manager, Media Manager, and/or Sales Associate.

Scheduling Notes

Program Competencies - Marketing Management, A.A.S.

Minimum - 60 credits

First Semester (14/15)

Second Semester (16)

Third Semester (15/16)

BUSN 134 - Advertising
BUSN 208 - Computer Ethics
BUSN 221 - Business Leadership
BUSN 241 - Marketing Research
Natural Science Elective with Lab PHSC, or BIOL, or CHEM, or PHYS 3/4 credits

Fourth Semester (15)

Note(s):

¹Any Mathematics course that is taken as part of the requirements in any Business Program must be taken concurrently with or prior to Survey of Accounting (ACCT 110) or Financial Accounting (ACCT 203).