Nov 30, 2021  
BC3 Academic Catalog: 2014-2015 
    
BC3 Academic Catalog: 2014-2015 [ARCHIVED CATALOG]

Instructional Learning Outcomes/Competencies: Marketing Management


The student/graduate will be able to:

  • Apply marketing research principles to a company’s product or service.
  • Apply advertising principles to promote a firm’s image and product/service offering.
  • Develop a marketing plan for a business using the fundamental elements of the marketing mix.