Feb 22, 2024  
BC3 Academic Catalog: 2009-2010 
    
BC3 Academic Catalog: 2009-2010 [ARCHIVED CATALOG]

BUSN 277 - Marketing Management Capstone Course


3 credits (3 lecture)
This course will be used to assess the student’s comprehensive knowledge of basic and advance theories/concepts in Marketing Management. The student will synthesize knowledge and skills acquired in the Marketing discipline.This course is open to students in the Marketing Management program who have completed 45 credit hours in the program.
Prerequisite(s): BUSN 134, BUSN 214, COMP 210, and completion of either the Marketing or Retailing option courses.