Apr 14, 2024  
BC3 Academic Catalog: 2009-2010 
BC3 Academic Catalog: 2009-2010 [ARCHIVED CATALOG]

FSVC 127 - Hospitality and Travel Marketing

3 credits (3 lecture)
This course covers the marketing and sales techniques specifically related to the hospitality industry including marketing research; the marketing mix; and the role of communication, advertising, promotion, and public relations.