Jul 24, 2024  
BC3 Academic Catalog: 2011-2012 
BC3 Academic Catalog: 2011-2012 [ARCHIVED CATALOG]

BUSN 134 - Advertising

3 credits (3 lecture)
The course introduces the methods and techniques used by advertising personnel and agencies in persuading the public to buy. Topics include market research, selection of media, and evaluation and testing of advertising effectiveness. Theory and practice in writing and designing advertising copy is included.