Jul 18, 2024  
BC3 Academic Catalog: 2011-2012 
BC3 Academic Catalog: 2011-2012 [ARCHIVED CATALOG]

BUSN 214 - Marketing

3 credits (3 lecture)
The basic objectives of this course are to provide the student with a broad introduction to marketing concepts, the role of marketing in the firm and various factors that influence marketing decision making. The course’s main focus is on the Four P’s of Marketing: Product, Price, Place and Promotion.