Jan 27, 2020  
BC3 Academic Catalog: 2008-2009 
    
BC3 Academic Catalog: 2008-2009 [ARCHIVED CATALOG]

Marketing Management, A.A.S.


This program provides the student knowledge and skills required in marketing management to develop ideas, goods and services to create exchanges and satisfy individual and organizational objectives. Product management from its conception, pricing, promotion and distribution will be addressed. A graduate of this program seeks employment as a brand/product manager, marketing researcher, account manager, media manager, and/or sales associate.