Marketing Management, Certificate

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This certificate program offers the student an opportunity to acquire basic marketing skills or to upgrade those skills in the marketing profession. These skills will be developed through the study of marketing, retailing, accounting, salesmanship and advertising. A graduate of this program seeks employment as entry-level Marketing Researcher, Marketing Manager, Product Manager, Advertising Assistant and sales person.

Minimum - 33 credits

First Semester (18)

^*a BUSN 121 - Business Mathematics
BUSN 203 - Introduction to Business
COMP 210 - Introduction to Microcomputing
BUSN 134 - Advertising
* ENGL 101 - English I
BUSN 214 - Marketing

Second Semester (15/16)

BUSN 113 - Salesmanship
Business Elective 3
BUSN 241 - Marketing Research
^*a ACCT 110 - Basic Accounting or
ACCT 201 - Accounting I
* BUSN 237 - Consumer Behavior

Note(s):

^* Course has a prerequisite

^a Any Mathematics course that is taken as part of the requirements in any Business Program must be taken concurrently with or prior to Basic Accounting (ACCT 110) or Accounting I (ACCT 201) .