Marketing Management (311)
Associate in Applied Science Degree
This program provides the student knowledge and skills required in marketing management to develop ideas, goods and services to create exchanges and satisfy individual and organizational objectives. Product management from its conception, pricing, promotion and distribution will be addressed. A graduate of this program seeks employment as a brand/product manager, marketing researcher, account manager, media manager, and/or sales associate.
NOTE: Courses listed in the first/third semester will be scheduled in the fall; second/fourth semester courses will be scheduled in the spring. The student is encouraged to use the curriculum planner to keep track of courses taken and those still needed. In some cases, one or more courses may be taken in a different order than indicated on the planner. However, individual course prerequisites must be observed.
Prerequisites/Corequisites – Some courses require another course be taken beforehand or at the same time. To check if a course has a prerequisite or corequisite, see the course description.
