Marketing Management, Certificate

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Marketing Management (011)
Certificate

This certificate program offers the student an opportunity to acquire basic marketing skills or to upgrade those skills in the marketing profession. These skills will be developed through the study of marketing, retailing, accounting, salesmanship and advertising. A graduate of this program seeks employment as entry-level Marketing Researcher, Marketing Manager, Product Manager, Advertising Assistant and sales person.

NOTE: Courses listed in the first/third semester will be scheduled in the fall; second/fourth semester courses will be scheduled in the spring. The student is encouraged to use the curriculum planner to keep track of courses taken and those still needed. In some cases, one or more courses may be taken in a different order than indicated on the planner. However, individual course prerequisites must be observed.

Prerequisites/Corequisites – Some courses require another course be taken beforehand or at the same time. To check if a course has a prerequisite or corequisite, see the course description.

Minimum - 33 credits

First Semester (18)

BUSN 121 - Business Mathematics 3 credits ¹
BUSN 203 - Introduction to Business 3 credits
BUSN 134 - Advertising 3 credits
ENGL 101 - English I 3 credits
or ENGL 110 - Workplace Communications 3 credits
COMP 210 - Introduction to Microcomputing 3 credits
BUSN 214 - Marketing 3 credits

Second Semester (15/16)

BUSN 241 - Marketing Research 3 credits
BUSN 113 - Salesmanship 3 credits
Business Elective 3 credits
BUSN 237 - Consumer Behavior 3 credits
ACCT 110 - Accounting for Managers 3 credits ¹
or ACCT 201 - Accounting I 4 credits ¹

Note(s):

¹Any Mathematics course that is taken as part of the requirements in any Business Program must be taken concurrently with or prior to Accounting for Managers (ACCT 110) or Accounting I (ACCT 201) .