Nov 29, 2023  
BC3 Academic Catalog: 2014-2015 
BC3 Academic Catalog: 2014-2015 [ARCHIVED CATALOG]

Marketing Management, A.A.S.

Marketing Management (311)
Associate in Applied Science Degree

This program provides the student knowledge and skills required in marketing management to develop ideas, goods and services to create exchanges and satisfy individual and organizational objectives. Product management from its conception, pricing, promotion and distribution will be addressed. A graduate of this program seeks employment as a brand/product manager, marketing researcher, account manager, media manager, and/or sales associate.

NOTE: Courses listed in the first/third semester will be scheduled for the fall; second/fourth semester courses will be scheduled for the spring. The student is encouraged to use the curriculum planner to keep track of courses taken and those still needed. In some cases, one or more courses may be taken in a different order than indicated on the planner. However, individual course prerequisites must be observed.

Prerequisites/Corequisites - Some courses require another course be taken beforehand or at the same time. To check if a course has a prerequisite or corequisite, see the course description.



Minimum - 64 credits


1Any Mathematics course that is taken as part of the requirements in any Business Program must be taken concurrently with or prior to Accounting for Managers(ACCT 110) or Financial Accounting (ACCT 203).