Marketing Management (311)
Associate in Applied Science Degree
This program provides the student with knowledge and skills required in Marketing Management to develop ideas, goods and services to create exchanges, and satisfy individual and organizational objectives. Product management from its conception, pricing, promotion, and distribution will be addressed. A graduate of this program seeks employment as a Brand/Product Manager, Marketing Researcher, Account Manager, Media Manager, and/or Sales Associate.
The student/graduate will be able to:
Apply marketing research principles to a company’s product or service.
Apply advertising principles to promote a firm’s image and product/service offering.
Develop a marketing plan for a business using the fundamental elements of the marketing mix.
1Any Mathematics course that is taken as part of the requirements in any Business Program must be taken concurrently with or prior to Accounting for Managers (ACCT 110) or Financial Accounting (ACCT 203).