Jul 25, 2024  
BC3 Academic Catalog: 2011-2012 
BC3 Academic Catalog: 2011-2012 [ARCHIVED CATALOG]

BUSN 241 - Marketing Research

3 credits (3 lecture)
This course covers the fundamentals of marketing research including the overall marketing research process and the different types of important procedures at each stage of the process, including data collection, sampling and statistical analysis.
Prerequisite(s): BUSN 214.