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Nov 24, 2024
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BC3 Academic Catalog: 2011-2012 [ARCHIVED CATALOG]
Instructional Learning Outcomes/Competencies: Marketing Management
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The student/graduate will be able to:
- Apply marketing research principles to a company’s product or service.
- Apply advertising principles to promote a firm’s image and product/service offering.
- Develop a marketing plan for a business using the fundamental elements of the marketing mix.
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